As the popular saying goes, a picture paints a thousand words. The power and influence of beautifully crafted and executed renders make all the difference. It observes the practice of “Show, Don’t Tell.” whilst influencing your sales which accounts for nearly 50% to 60% of someone’s decision to proceed further.
In this post, we discuss the top 3 styles of renders that generate the most leads. Property marketing is a competitive space, and crafting exquisite renders is an artful expression of the developer’s vision. We took a chance to sit down and chat with one of Australia’s leading CGI specialists Spiro Politis, the owner of Campaign Focus — a property exclusive advertising and marketing agency, and Pixel Focus – a 3D architectural visualisation studio, to talk about renders. They have single handedly marketed over a billion dollars worth of projects with clients in Australia, Asia, and Europe.